How This Game Started

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Blame This Guy

The 30 Days, 30 Ways Preparedness Challenge fun got started in 2010.

That Summer, the Clark Regional Emergency Services Agency hosted a summer book club on Amanda Ripley’s book, The Unthinkable.  This book is an incredible read as it describes a number of “disaster personalities” and the way people respond during crisis situations.  Ms. Ripley challenges traditional emergency preparedness recommendations and suggests that disaster resilience is a set of behaviors that include awareness, meditation, flexible thinking and good health.

During the course of our summer book club, the messages shared among participants was loud and clear.  Emergency Managers spend a great deal of time preaching the preparedness message, but never listen to whether the community is actually preparing.

Simultaneously, the guy in the picture up there? He was hosting a social media game called “Spot the Ham Sandwich” in which he posted a reference to ham somewhere on either his website, Facebook Fan Page or on his Twitter profile.  Now, Jason Hillard works with mortgage loans and I wasn’t in the market for a loan.  But in playing in his online game and seeking out his daily hidden clue, I learned more about loans of all varieties.

On August 31st, the day before the start of the 2010 National Preparedness Month, it struck me driving to work……what if we asked people to actually complete preparedness tasks and made it fun?  Could it work?  Would people engage?

30 days later, we had over 600 preparedness tasks completed by over 80 participants.  The message was clear to us.  We just had to ask.  In the coming days, we’ll share more about that experience and the specific statistics.  But tonight we want to ask……are you willing to engage and do just one thing each day in September.

There will be a number of ways to get game information:

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TASK 1: Let’s Get This Party Started!!

Creative Commons via FlicKr KirstyHull

Creative Commons via FlicKr KirstyHull

Today we kick off National Preparedness Month all across the United States.  The theme this year is “Be Disaster Aware, Take Action to Prepare.”  We hope over the next month we will help provide and encourage some of those actions ensuring that you are better prepared if a disaster was to happen in your community.

TASK 1: Best “Pop Culture” Reference

Kicking this month off on Labor Day, we know many of you are enjoying a day off as a reward to working all year long.  Knowing that may include watching a movie or two, and or listening to some music so why not share?

Do you have a favorite disaster movie or song that gloriously references the end of the world?  Did you happen to catch “Sharknado 2″ and double over with laughter from the sites, references and cameos in the film?

While disasters are serious business, pop culture has tired to remind us that we need to keep our sense of humor.  So we want to know… what do you think is the best “pop culture” reference   to disasters in our current culture?

DAY 1 ACTIVITY:

1 Pt:  Find and share something that shares your favorite pop culture use of emergencies or disaster.  This could be a quote, link, picture, video or anything that you can show us that reveals your answer.

2 Pts: Want to get a couple extra points?  Record your own version of your reference.  Act it out, or create a song parody similar to those surrounding the movie ‘Frozen.”

PROOF OF COMPLETION:

There are 4 ways that you can complete this task:

You have until midnight on 09/30/2014 to complete this task (and any other task.)  Each day will have a separate theme topic and you may provide as many submissions as you would like.  Thanks for playing along with us.  We are so encouraged by seeing folks improving their readiness which is the primary goal of this preparedness campaign.

PRIZES:

Prizes will be awarded at the end of the month based on most points accumulated throughout the entire challenge.  Gift Cards will be awarded based on winners and donation funding.  There will be at least 2 grand prizes awarded in October for best overall creative entries for the month.

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2014 Game Launches on Sept 1st

September is the 11th Annual National Preparedness Month which means that public safety agencies are busy working on a number of events to ensure that their communities are educated, informed and ready to face any type of crisis situation.
This year, CRESA will find many heroes by launching its huge online social media game called the 30 Days, 30 Ways Preparedness Challenge which has its own website at www.30days30ways.com.
keep-calm-and-get-prepared-22
Being prepared for emergencies should be as common as wearing your seatbelt, and yet nearly every emergency preparedness survey conducted over the past 10 years indicates that 40-80% of people are unprepared to face certain hazards.
Clark Regional Emergency Services Agency (CRESA) created this 30-day contest in September 2010 and have, in the last 4 years, recorded the completion of over 10,000 readiness tasks from players in 40 states and 7 countries.
Players will be given a daily challenge at 7:00 a.m. PDT each morning.  Players may submit replies to each of the tasks involved prior to midnight on Sept 30th  through either Facebook, Twitter, the Blog or Email.  Players can choose to play as many days as they would like throughout the month.  All tasks will be short and will not require a significant amount of time to complete.CRESA’s primary goal is for people to share information about emergency preparedness, on social media, to reach people who may not otherwise think about being ready for disasters.
Through sharing and re-sharing information, it is vital for people to think about these interesting themes.This game sparks great conversations and is a wonderful platform for neighborhoods, scouts, schools and workplaces to use to consider how ready you are to “be your own hero!”
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In 24 hours…..

2011-12-07_20-19-42_333-1We’ve got our coffee brewing.

This year, we have been incredibly blessed by a very significant list of community supporters!

In fact, we’ve had so many supporters jump in to support this game that we had to remove the logos and replace them with just a huge list of our many awesome friends.

It’s not too late to join the game as a supporter. In fact, as we see agencies share our content over the next 30 days, we’ll do our best to list you.

One of the things we’re going to test this year is improving the view for “game lurkers.”

Every year, we know that many people watch the game even though they don’t have the courage to actually jump in and play.

If everything goes as planned, game entries on other platforms will move to our new Tumblr website at http://30daysprepared.tumblr.com/.

We know that Twitter won’t move automatically, but trust that we will be catching the tweets using our tried & tested Rowfeeder tools.

Unlock your creative brain and welcome aboard for 30 days of preparedness fun.  Good luck!

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Game Launches on Sept 1st

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1170829_616288855082486_444170743_nCRESA Launched the following Press Release on Tuesday, August 27, 2013

September is the 10th Annual National Preparedness Month which means that public safety agencies are busy working on a number of events to ensure that their communities are educated, informed and ready to face any type of crisis situation.  This year’s national theme is “Be Your Own Hero!”

This year, CRESA will find many heroes by launching its huge online social media game called the 30 Days, 30 Ways Preparedness Challenge which has its own website at www.30days30ways.com.

Being prepared for emergencies should be as common as wearing your seatbelt, and yet nearly every emergency preparedness survey conducted over the past 10 years indicates that 40-80% of people are unprepared to face certain hazards.

Clark Regional Emergency Services Agency (CRESA) created this 30-day contest in September 2010 and have, in the last 3 years, recorded the completion of over 7,500 readiness tasks from players in 26 states and 6 countries.

Players will be given a daily challenge at 7:00 a.m. PDT each morning.  Players may submit replies to each of the tasks involved over a 24-hour period through either Facebook, Twitter, Instagram or Tumblr.

Players can choose to play as many days as they would like throughout the month.  All tasks will be short and will not require a significant amount of time to complete.

CRESA’s primary goal is for people to share information about emergency preparedness, on social media, to reach people who may not otherwise think about being ready for disasters.  Through sharing and re-sharing information, it is vital for people to think about these interesting themes.

Submissions will be reviewed for their creativity, relativity to the task and its evident popularity online.  Thanks to generous sponsors, winners will be selected on a daily basis and rewarded with either a $10 gift card to Starbucks Coffee or Amazon.  There will also be 2 Grand Prize winners, selected in October, who will win a $50 Amazon card and a $10 Starbucks card.

This game sparks great conversations and is a wonderful platform for neighborhoods, scouts, schools and workplaces to use to consider how ready you are to “be your own hero!”

People who choose primarily to watch the game will be able to check out a Tumblr website at www.30daysPrepared.tumblr.com which will bring together the submissions from game players from around the world.

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Join As a “Community Partner”

30days30waysFromAndrea-7 001

We love our Community Partners! 

Community Partnership have helped us spread the word about the 30 Days, 30 Ways Preparedness Challenge over the past 3 years to what it is today.

You can help us in 2013 achieve our goal of getting people involved in this easy game in a number of creative ways.

For example:

  • Tell Your Friends & Families: This is Important. Why? Because people are far more likely to play if they have been encouraged by someone they trust to be prepared.  They likely also haven’t thought about emergency preparedness being “fun” or “creative”
  • Play the game yourself and spark conversation with others:  The tasks are simple and may even require you to share or ask someone else something to complete that day’s challenge.
  • Challenge a group that you participate in to play.  Your Workplace? Your Facebook friends? Your Kids? Your Parents? Anyone can play and everyone needs to in order to make our communities more ready to face its worst days.

This game is easy to play and doesn’t require a lot of time.

The game kicks off on September 1st.

Each day will provide a different task and will have an independent winner during the month of September.

In order to “Be a Community Partner,” you only have to….

Of course, if you have any social media sites, we’d love to see you share our daily tasks with your networks.

We also have a small flyer about the game that you can print and hand out to your communities.  Check it out at:  http://www.30days30ways.com/wp-content/uploads/2013/08/30Days30Ways_Bookmark.pdf

This game has grown to have players in over 26 states and 6 countries and this year, we’d like to see it reach all 7 continents and all 50 states!

But it starts by seeing how many “Community Partners” we can find during the month of August!  We hope you will get as excited as we are to share this with our communities.

Won’t you join us today? 

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And the Winners Are……

Wow!!  It’s been a busy couple weeks since the end of September checking and double checking, in some places triple checking responses to all the tasks.  We had many players that completed every task during the month.  Determining the winners literally came down to the bonus point awarded for the pre-game activity!   After tallying all the scores we have confirmed the following finalist listed in alphabetical order:
  • Anna P.
  • Carol C.
  • Carolyn O.B.
  • Georgianna G.
  • Joanna M.
  • Jodi G.
  • Matthew H.
  • Michelle W.
  • Paola S.
  • Sarah K.
  • Stefanie N.
  • Thomas B.

The folks listed above will be receiving a redemption code to Amazon  we will be mailing out shortly.

If your name is listed above, please contact us by email.  We need to get a little information from you including a mailing address and permission to release your name & location on the “Winner’s” Press Release.  Please just drop as an email at [email protected].  We look forward to hearing from you!

The response this year was overwhelming with both the amount of players and tasks completed.  We are thrilled with the level of play we had over the month.  If you have not taken the time to feel out our feedback form, please take a few moments to do so and help us improve for next year. We have already started looking at some of the feedback we have received.  There have been some great comments, that we are already thinking through to make next years version even better!!
Once again we hope everyone enjoyed the Challenge this year, and hope everyone joins us next September for 30 Days, 30 Ways 2015!

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