How This Game Got Started

The 30 Days, 30 Ways Preparedness Challenge fun got started in 2010.

That Summer, the Clark Regional Emergency Services Agency hosted a summer book club on Amanda Ripley’s book, The Unthinkable.  This book is an incredible read as it describes a number of “disaster personalities” and the way people respond during crisis situations.  Ms. Ripley challenges traditional emergency preparedness recommendations and suggests that disaster resilience is a set of behaviors that include awareness, meditation, flexible thinking and good health.

During the course of our summer book club, the messages shared among participants was loud and clear.  Emergency Managers spend a great deal of time preaching the preparedness message, but never listen to whether the community is actually preparing.


Simultaneously, the guy in the picture up there? He was hosting a social media game called “Spot the Ham Sandwich” in which he posted a reference to ham somewhere on either his website, Facebook Fan Page or on his Twitter profile.  Now, Jason Hillard works with mortgage loans and I wasn’t in the market for a loan.  But in playing in his online game and seeking out his daily hidden clue, I learned more about loans of all varieties.

On August 31st, the day before the start of the 2010 National Preparedness Month, it struck me driving to work……what if we asked people to actually complete preparedness tasks and made it fun?  Could it work?  Would people engage?

30 days later, we had over 600 preparedness tasks completed by over 80 participants.  The message was clear to us.  We just had to ask.  In the coming days, we’ll share more about that experience and the specific statistics.  But tonight we want to ask……are you willing to engage and do just one thing each day in September.

There will be a number of ways to get game information:

A Little About #30Days30Ways

September is the 12th Annual National Preparedness Month which means that public safety agencies are busy working on a number of events to ensure that their communities are educated, informed and ready to face any type of crisis situation.
This year, CRESA will find many heroes by launching its huge online social media game called the 30 Days, 30 Ways Preparedness Challenge which has its own website at
Keep Calm Get Prepared
Being prepared for emergencies should be as common as wearing your seatbelt, and yet nearly every emergency preparedness survey conducted over the past 10 years indicates that 40-80% of people are unprepared to face certain hazards.
Clark Regional Emergency Services Agency (CRESA) created this 30-day contest in September 2010 and have, in the last 5 years, recorded the completion of over 18,000 readiness tasks from players in 44 states and 38 countries.
Players will be given a daily challenge at 7:00 a.m. PDT each morning.  Players may submit replies to each of the tasks involved prior to midnight on Sept 30th  through either Facebook, Twitter, the Blog or Email.  Players can choose to play as many days as they would like throughout the month.  All tasks will be short and will not require a significant amount of time to complete.CRESA’s primary goal is for people to share information about emergency preparedness, on social media, to reach people who may not otherwise think about being ready for disasters.
Through sharing and re-sharing information, it is vital for people to think about these interesting themes.This game sparks great conversations and is a wonderful platform for neighborhoods, scouts, schools and workplaces to use to consider how ready you are to “be your own hero!”